Speaker

Sunanda Parthasarathy, Data Scientist at Dataxu, Inc.

Sunanda Parthasarathy

Data Scientist, Dataxu, Inc.

Sunanda KP, is a data scientist with the Analytics and Innovation group at DataXu, Inc., where she uses Apache Spark to apply scalable ML & Predictive modeling on advertising data, to answer open problems in the marketing industry around mutli-touch attribution, long term effect of advertising etc. Prior to DataXu, Sunanda was a Princeton Center for Complex Materials research fellow, working on the forefront of next generation quantum materials. Sunanda has a PhD in Physics from Purdue University and a Master’s in Physics from IIT Madras (Indian Institute of Technology).

Sessions

R&D to Product Pipeline Using Apache Spark in AdTech

The central premise of DataXu is to apply data science to better marketing. At its core, is the Real Time Bidding Platform that processes 2 Petabytes of data per day and responds to ad auctions… Read more