Tony Baer leads Ovum’s Big Data research area. Over his 25 years in the industry, he has studied issues of data integration, software and data architecture, middleware, and application development. Having tracked the emergence of BI and data warehousing back in the 1990s, Baer sees similar parallels emerging in the world of Big Data today. His coverage focuses on how Big Data must become a first-class citizen in the data center, IT organization, and the business. Baer has a multi-disciplinary background touching the different tiers of enterprise software.