Yifan Wang,  at Yelp

Yifan Wang


Yifan is an early member of Yelp’s ads team, responsible for the core advertising system representing the bulk of Yelp’s revenues. Over the years, he has developed systems enabling auction-based CPC advertising, mobile app advertising, auto-bidding, real-time ad event tracking and various other advertising features in Yelp.


A Practical Approach to Building a Streaming Processing Pipeline for an Online Advertising Platform

Yelp’s ad platform handles millions of ad requests everyday. To generate ad metrics and analytics in real-time, they built they ad event tracking and analyzing pipeline on top of Spark Streaming. It allows Yelp to… Read more