Speaker

Photo of

Anny Chen

Data Scientist, Adobe

Yunzhu (Anny) Chen is a data scientist in the data scientist team in Adobe. She’s interested in applying statistical and machine learning models to real business problems. She is currently working on digital attribution modeling for customer conversion data. Prior to joining Adobe, she was a data scientist in Verizon, where she worked on big data solutions for anomaly detection. She received her MS in statistics from Stanford University in 2013 and her BS in Probability and Statistics from Peking University in 2011. She’s passionate about statistical application to real datasets and big data technology.

Sessions

Digital Attribution Modeling Using Apache Spark

A digital attribution model determines how credit for online conversion is assigned to media touch points in the conversion path. It helps marketers understand the effectiveness of media touches and often serve as a foundation…